Harvest Realty: Cultivated With Care
Harvest Realty sought a rebrand that reflected their deep connection to community and growth while standing out in a competitive real estate market. Tasked with reshaping their identity, I set out to create a design system that was approachable, trustworthy, and forward-thinking.
The new branding centered on the idea of "growth with purpose," blending natural, organic elements with clean, modern aesthetics. I developed a refreshed logo, updated color palette, and visual guidelines that communicated their dedication to helping clients plant roots and thrive in their spaces.
The project went beyond visual updates; it required understanding Harvest Realty’s values and translating them into meaningful designs that aligned with their mission. Each element was crafted to foster trust, establish a professional presence, and make an emotional connection with their audience.
From strategy to execution, the rebrand focused on creating a lasting impression that speaks to Harvest Realty’s role as a partner in every stage of the real estate journey.
